There are all kinds of schemes and innovations emerging in financing and marketing, and it’s no surprise that veteran producer Christine Vachon and her production company Killer Films are at the forefront. Vachon has teamed up with online film production network Massify and the uberhip NYC Ace Hotel (the Seattle and Portland locations are favourites of mine) to produce a series of short films- with sponsorship money from the hotel and the website but basic creative freedom (the films are set in a hotel, but that is hardly a constraint).

At tonight’s IFP fete for Bob Berney and his new distribution company Apparition (whose first release BRIGHT STAR had a genius love letter/tweeting contest), I spoke with consultant Jennifer Warren, who specializes in obtaining sponsorships for films. A promotional investment in your film seems to be more viable than ever before with the increasing sophistication of online social networks. It’s worth considering possible partners and seeking out mutually beneficial relationships through your own contacts or via a specialist.

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