Ben from Shooting People was weighing the piracy issue a couple of weeks ago and its impact on independent filmmakers. The first dilemma is whether independent filmmakers can transition in the way indie bands have to be able to make money in other ways besides money for product transactions. In theory, this seems like it is the wave of the future- Robert Greenwald or Four Eyed Monsters-style. Filmmakers can, in theory, sell events versus selling DVDs, and potentially can make some money. No doubt touring in a bus is not as easy as having some record company shill a CD, either.

There is a part of me that feels a bit sad that there seems to be numbers of films that I think are good that would have a hard time reaching an audience in the emerging climates and I wonder if they will continue to be made. On the other hand, I’ve noticed that the spectrum of music that has awareness in general has really broadened in the past 20 years. The more people feel a direct relationship with the films they are accessing, the more they may be willing to branch out and explore.

Also, Ben suggests filmmakers have nothing else to sell? Why not? They could have games, ala Lance Weiler, cool swag like T-shirts for festivals or the web or speaking engagements for the filmmaker. Online they could give away the film and sell the extras, or create a community for the film with something value-added, or do contests or giveaways. Look at breakfast cereal- companies have been able to charge many times the cost of production because of packaging, extras, and perceived health benefits– filmmakers can learn from all kinds of marketing sources.

That said, it isn’t like a $5 million budget is redeemed with cracker jack prizes, but for filmmakers working on the cheap, making shorts or iTunes-friendly films, the indie rock model may not be that far-fetched.

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