http://infinicine.com/2008/11/variety-the-digital-revolution-doesnt-pay.html Film distribution in the digital age. Thu, 02 Sep 2010 14:20:10 +0000 hourly 1 http://wordpress.org/?v=3.0 http://infinicine.com/2008/11/variety-the-digital-revolution-doesnt-pay.html#comment-3971 mike Tue, 04 Nov 2008 15:20:06 +0000 http://infinicine.com/?p=65#comment-3971 Unfortunately, consumers look for trusted brand names, especially when it comes to online buying decisions. If your movie isn't in a theater or they can't Watch It Now on Netflix, it's hard to get them to plunk down cash, even if the content is targeted to their interests. I think for a first indie feature, you exhaust the "higher yield ducks" first, then find a site to stream it free that hopefully includes ad revenue sharing. Finding an audience for your next feature might give online/vod more value than the non-existent amount of money you stand to make. Unfortunately, consumers look for trusted brand names, especially when it comes to online buying decisions. If your movie isn’t in a theater or they can’t Watch It Now on Netflix, it’s hard to get them to plunk down cash, even if the content is targeted to their interests. I think for a first indie feature, you exhaust the “higher yield ducks” first, then find a site to stream it free that hopefully includes ad revenue sharing. Finding an audience for your next feature might give online/vod more value than the non-existent amount of money you stand to make.

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