Over at Truly Free Film, Ted Hope mentions Take 12, an initiative by the UK Film Council and the National Endowment for Science, Technology and the Arts (NESTA) in the UK ” to encourage independent film companies to embrace new digital technology and use it to build new revenue streams.”

Basically, the government will provide about $75,000 of consulting money for 12 companies to help them develop new revenue streams in the digital marketplace.

It’s an interesting idea but I can’t help be a little cynical about it, both because I have worked with goverment organizations on several occasions and would not vouch for their efficiency in any way, and even more because I’m not sure any kind of consultant would be able to open up enough in the way of revenue streams at this stage to be worth their fees.  The online demand just isn’t there yet and the VOD market is not big enough for 12 companies to jump in and make a killing.  I would be happy to be wrong.

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