Indiepix has gone in a few directions over the last couple of years. The latest is a partnership with SnagFilms, Ted Leonsis‘s widget-based monetized documentary player and a production end, Indiepix Studios. They are also staffed by very dedicated, delightful young people.

[I]nfinicine: What services are offered on your site?

[IP] Indiepix:
DVD Sale
Download to own
Download to disc

[I]: What is the structure of the deal, i.e. flat fee, percentage of sale, ad revenue, etc. Provide terms if possible.

[IP]: We do not give advances, but we do all the design, production, manufacturing and marketing. The filmmaker receives a flat 60% of all the revenue.

[I]: Does your service sell into all territories?

[IP]: Yes, it does. It depends on which ones the filmmaker(s) opt for.

[I]: How many people visit the site? How many are “members”? How many sales on average per title? What are the top-selling titles?

[IP]: Top-selling titles are SENTENCED HOME, COCAINE ANGEL, THE HOLE STORY, OFF THE GRID

120K visitors, 30K members. It is hard to say an average, sales range from hundreds to tens of thousands.

[I]: What is the marketing strategy for the site? Why will customers purchase or rent from your site as opposed to other similar sites?

[IP]: Each of our “spotlight” films is catered to individually. So, for example, for one film we will do viral marketing, set up event screenings to sell DVDs, plan release parties, promote in email, blasts, newsletters, and at festivals, while for others we will make postcards and buy ads in independent magazines. We work very closely with the filmmaker to strategize about marketing and promotion.

[I]: Can individual filmmakers sell to the site?

[IP]: Yes, of course.

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